Professional Jeweller Hot 100


Sarah Jordan is in the midst of a milestone as she celebrates her 25th year working in the jewellery industry; a time for her to reflect on all of the highs, lows and many changes that have helped her brand to become heralded as one of the best examples of Great British jewellery design in the industry today.

It might be her 25th in business but Sarah says that this year was still packed with highlights. “We completed the new design studio and have won several competitions,” she says. The new studio she refers to is a striking 300m2 space in rural Wales with a vista that reaches for 20 miles across the valleys without another building in sight.

While Sarah has worked hard to build up her own brand, she has also made sure to give a little back over the years and is regularly involved with bodies such as the British Jewellers’ Association and the Platinum Guild International.

“I was this year named part of the BJA’s National Committee and I’m also part of the IJL advisory board andthrough these bodies I feel as if I am giving back to an industry that has been so kind to me,” she explains. “Being able to help new designers is very rewarding, for example
it was great to see how young people took up the challenge of the BJA Queen’s Diamond Jubilee brooch competition which I was involved in setting up.”

Looking ahead to 2013, Sarah says her next challenge is to build the brand’s visibility with consumers. First up will be a new website, followed by new point-of-sale material made in the UK using recycled materials.

“I can say that I still enjoy creating jewellery as much now as I did 25 years ago,” Sarah explains. “I feel that I have the balance right, being able to create meaningful designs in a fabulous location surrounded by those that mean the most to me. I am blessed that my work is my passion, and that I’m still passionate about the industry. It’s hard to believe how fast two and half decades have flown by, so much remains to be shared.”